According to the Chicago Sun Times, at long last, “Sesame Street” is tackling the sticky subject of divorce — with baby steps.
A new “Sesame Street” video showing Muppet Abby Cadabby talk about her parents’ divorce debuted this week online. But Sesame has no plans to air it on TV.
“Our strategy is much more effective when we do a targeted initiative,” said Jeanette Betancourt, vice president for outreach and educational practices at Sesame Workshop, the non-profit group behind the popular children’s show. “When we’re creating something for TV programming, it’s for all children. Those children who are not directly impacted [by divorce] start to wonder, ‘Are my parents getting a divorce?’ ”